Photography

Let’s flip the question for a moment: What are bad photos actually costing your business? We tend to focus on the cost of hiring a photographer, the invoice, the shoot day, the time. But what’s often overlooked are the hidden costs of not investing in professional visuals. Because here’s the truth: Bad images can cost you sales. They can cost you clients. They can cost you trust, credibility, and visibility. And that adds up fast. The Hidden Cost of Bad Visuals In today’s wo

When it comes to promoting food online, not all photography is created equal . The type of image you need depends on where you plan to use it and what you want it to communicate. If you're hiring a food photographer, it's essential to know the difference between menu photography and social media content because each serves a completely different purpose and requires a different approach to styling, lighting, and storytelling. Let’s break down exactly what makes these two

If you run an online store, your product photography is your storefront. And in a digital-first world, your customers are making decisions based entirely on what they see. The right images don’t just make your product look good. They show off its quality, communicate your value, and help your brand stand out in a crowded market. As an e-commerce photographer based in Sydney, here’s what I recommend every online business includes in their image library and why it matters for y

The start of a new year is more than a date change, it’s a chance to step into your next phase of business with intention. And if you want to grow in 2026, now is the time to get your visual content ready. While many businesses are winding down, this “quiet” season is actually the perfect moment to refresh your photography and plan ahead. Strategic e-commerce product photography in Sydney isn’t just about looking good, it’s about converting better, building trust, and setting

Headshots for DNA Some people just aren’t photogenic. There, I said it... And if you’ve ever seen a photo of yourself and thought  “Ugh, is that really me?” —you’ve probably believed it too. But here’s the truth:  Everyone can look unphotogenic… with the wrong photographer. Ever accidentally opened your front camera and caught a surprise triple chin, weird lighting, and the panic of seeing yourself from the  worst possible  angle? That’s not what you look like. That’s just wh

Heres why established brands in Sydney are refreshing their product photography every 6–12 months, and why you might be loosing sales if you don't. If your product hasn’t changed, but your marketing has it’s time to look at your visuals. Brands that are already generating consistent revenue often fall into the trap of reusing the same photos for years . The problem? As platforms evolve and trends shift, outdated content can make even the best products feel irrelevant. The mos

The Secrets to High-Converting Ecommerce Product Photography in Sydney Your product photos are more than just visuals, they're your...

We’ve all heard the phrase: “A picture is worth a thousand words.”  In e-commerce, it’s worth far more, it could be the difference...

Colgate Campaign Full-Service E-Commerce Product Photography in Sydney for Local & Global Brands Product photography doesn’t start with...

When it comes to selling food, visuals are everything. Your customers can’t taste or smell your product online, but they can be...

What Images Do You Need to Launch a New Brand Successfully? | Commercial Brand Photography When launching a new brand, your visuals...

Photo by Lila Marvell In today’s digital-first world, your product’s first impression is made long before someone holds it in their...

A good product photo is never just "nice to have." It’s your silent salesperson. If you're still unsure whether product photography is worth the investment, this guide walks you through

Le Gourmand the first French Vegan food company in Australia had me on board to shoot their E-Comm images. Looking for a consistent look...

Vietnam Band NZ a punk rock band from the 80s has gotten back together to release a limited edition collection of their record This Quiet...

VEats is a great new start up in Australia focusing on plant based restaurants and cafes to create a one stop directory for them all....

I had the pleasure of developing some images for Summer Salt Body's social's. A great company to work with they gave me full create...

Ever wonder how this style of image is made? Wonder no more, I'm here to give you a sneak peak into how this kind of image is created....

Mardi Gras x Amex You may have seen this image blasted all around Sydney through Mardi Gras. Lady Fur the amazing talent in this image...

Nectar Cold Pressed Juice photoshoot.